why work with me
I don’t just design how things look — I design how they work and why they matter.
• Strategy‑first mindset — Every decision is grounded in research, goals, and user needs, not trends alone.
• UX + brand thinking combined — I bridge the gap between product design and branding so experiences feel consistent, intuitive, and intentional.
• Clear communication — I collaborate closely, explain my thinking, and make complex ideas easy to understand.
• Built for real people — I design with empathy, focusing on usability, accessibility, and emotional connection.
• Flexible & multidisciplinary — From digital products to brand systems, I adapt to what your project actually needs.
When I'm Not Designing
When I’m not designing, I’m usually exploring creative work beyond the screen. I paint, experiment with pottery and materials, and work with my hands through 3d printing, textiles, and other forms of making. I’m constantly inspired by art, craft, and physical objects. I try to bring that curiosity and tactile sensibility back into my digital and product work.
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