andrea Rodriguez

andrea Rodriguez

andrea Rodriguez

I design strategic, human-centered experiences that help brands stand out and connect with their customers. From digital and physical products, to brand identities that actually mean something.

I design strategic, human-centered experiences that help brands stand out and connect with their customers. From digital and physical products, to brand identities that actually mean something.

I design strategic, human-centered experiences that help brands stand out and connect with their customers. From digital and physical products, to brand identities that actually mean something.

I'm Andrea, a UX and visual designer based in Austin, Texas. I turn ideas into thoughtful products and brands that are clear, intentional, and built to grow. Currently perusing my masters degree in Information Studies at UT Austin, with a background in industrial design, marketing and a strong focus on UX and product thinking, I approach every project by balancing strategy, functionality, and visual storytelling. My goal is always create work that feels intuitive, purposeful, and genuinely connected to the people using it.

I'm Andrea, a UX and visual designer based in Austin, Texas. I turn ideas into thoughtful products and brands that are clear, intentional, and built to grow. Currently perusing my masters degree in Information Studies at UT Austin, with a background in industrial design, marketing and a strong focus on UX and product thinking, I approach every project by balancing strategy, functionality, and visual storytelling. My goal is always create work that feels intuitive, purposeful, and genuinely connected to the people using it.

I'm Andrea, a UX and visual designer based in Austin, Texas. I turn ideas into thoughtful products and brands that are clear, intentional, and built to grow. Currently perusing my masters degree in Information Studies at UT Austin, with a background in industrial design, marketing and a strong focus on UX and product thinking, I approach every project by balancing strategy, functionality, and visual storytelling. My goal is always create work that feels intuitive, purposeful, and genuinely connected to the people using it.

why work with me

I don’t just design how things look — I design how they work and why they matter.

Strategy‑first mindset — Every decision is grounded in research, goals, and user needs, not trends alone.
UX + brand thinking combined — I bridge the gap between product design and branding so experiences feel consistent, intuitive, and intentional.
Clear communication — I collaborate closely, explain my thinking, and make complex ideas easy to understand.
Built for real people — I design with empathy, focusing on usability, accessibility, and emotional connection.
Flexible & multidisciplinary — From digital products to brand systems, I adapt to what your project actually needs.

When I'm Not Designing

When I’m not designing, I’m usually exploring creative work beyond the screen. I paint, experiment with pottery and materials, and work with my hands through 3d printing, textiles, and other forms of making. I’m constantly inspired by art, craft, and physical objects. I try to bring that curiosity and tactile sensibility back into my digital and product work.

explore my playground page