Andrea Rodriguez

Works

About me

Playground

Andrea Rodriguez

Works

About me

Playground

Andrea Rodriguez

Works

About me

Playground

I don’t just design how things look — I design how they work and why they matter.
I don’t just design how things look — I design how they work and why they matter.
I don’t just design how things look — I design how they work and why they matter.

I’m Andrea, a designer based in Austin, Texas. My path into UX hasn’t been completely linear — and honestly, I like it that way.

I started out studying Industrial Design, where I learned to think about products as more than objects. I became interested in how people interact with what we create, what makes something intuitive, and how small design decisions can completely change an experience.

From there, I explored graphic and brand design, working on visual identities, packaging, websites, and creative concepts. I also found myself drawn to marketing and communications, where I learned to think about audiences, messaging, and how businesses connect with people.

Eventually, all of those interests started pointing me toward UX.

UX feels like a natural intersection of the things I've always enjoyed: understanding people, solving problems, thinking visually, organizing information, and making things work better. Now, I'm pursuing my MS in Information Studies at UT Austin and focusing my work on UX and product design, with a particular interest in accessibility and inclusive design.

I don't see my previous experience as something I'm leaving behind to become a UX designer. I see it as part of what makes me one.

Industrial design taught me to think about function and physical interactions. Graphic design taught me about visual communication. Marketing taught me to think about people, context, and business goals. UX gives me a way to bring all of those perspectives together.


What I like to design

I'm especially interested in digital products and experiences that solve real problems without making people work too hard to use them. I enjoy the research and thinking that happens before the pixels — understanding the problem, learning about users, organizing information, and figuring out what the experience should actually be.

I'm also increasingly interested in accessible and inclusive design. Good design shouldn't only work for the person we imagined sitting at the desk. It should work for people with different abilities, experiences, environments, and ways of interacting with technology.


Outside of design

I'm pretty much always making something.

I paint, work with ceramics, sew, crochet, experiment with different materials, and occasionally get very ambitious about a random creative project. I'm also usually listening to music, reading, exploring Austin, or taking my dog for a walk.

A lot of my inspiration actually comes from things that have nothing to do with UX — a weird piece of furniture, a good package at the grocery store, a painting, a restaurant interior, a textile, or the way someone has organized a space.

I think being curious about those things makes me a better designer.

Explore more in my playground page


I’m Andrea, a designer based in Austin, Texas. My path into UX hasn’t been completely linear — and honestly, I like it that way.

I started out studying Industrial Design, where I learned to think about products as more than objects. I became interested in how people interact with what we create, what makes something intuitive, and how small design decisions can completely change an experience.

From there, I explored graphic and brand design, working on visual identities, packaging, websites, and creative concepts. I also found myself drawn to marketing and communications, where I learned to think about audiences, messaging, and how businesses connect with people.

Eventually, all of those interests started pointing me toward UX.

UX feels like a natural intersection of the things I've always enjoyed: understanding people, solving problems, thinking visually, organizing information, and making things work better. Now, I'm pursuing my MS in Information Studies at UT Austin and focusing my work on UX and product design, with a particular interest in accessibility and inclusive design.

I don't see my previous experience as something I'm leaving behind to become a UX designer. I see it as part of what makes me one.

Industrial design taught me to think about function and physical interactions. Graphic design taught me about visual communication. Marketing taught me to think about people, context, and business goals. UX gives me a way to bring all of those perspectives together.


What I like to design

I'm especially interested in digital products and experiences that solve real problems without making people work too hard to use them. I enjoy the research and thinking that happens before the pixels — understanding the problem, learning about users, organizing information, and figuring out what the experience should actually be.

I'm also increasingly interested in accessible and inclusive design. Good design shouldn't only work for the person we imagined sitting at the desk. It should work for people with different abilities, experiences, environments, and ways of interacting with technology.


Outside of design

I'm pretty much always making something.

I paint, work with ceramics, sew, crochet, experiment with different materials, and occasionally get very ambitious about a random creative project. I'm also usually listening to music, reading, exploring Austin, or taking my dog for a walk.

A lot of my inspiration actually comes from things that have nothing to do with UX — a weird piece of furniture, a good package at the grocery store, a painting, a restaurant interior, a textile, or the way someone has organized a space.

I think being curious about those things makes me a better designer.


I’m Andrea, a designer based in Austin, Texas. My path into UX hasn’t been completely linear — and honestly, I like it that way.

I started out studying Industrial Design, where I learned to think about products as more than objects. I became interested in how people interact with what we create, what makes something intuitive, and how small design decisions can completely change an experience.

From there, I explored graphic and brand design, working on visual identities, packaging, websites, and creative concepts. I also found myself drawn to marketing and communications, where I learned to think about audiences, messaging, and how businesses connect with people.

Eventually, all of those interests started pointing me toward UX.

UX feels like a natural intersection of the things I've always enjoyed: understanding people, solving problems, thinking visually, organizing information, and making things work better. Now, I'm pursuing my MS in Information Studies at UT Austin and focusing my work on UX and product design, with a particular interest in accessibility and inclusive design.

I don't see my previous experience as something I'm leaving behind to become a UX designer. I see it as part of what makes me one.

Industrial design taught me to think about function and physical interactions. Graphic design taught me about visual communication. Marketing taught me to think about people, context, and business goals. UX gives me a way to bring all of those perspectives together.


What I like to design

I'm especially interested in digital products and experiences that solve real problems without making people work too hard to use them. I enjoy the research and thinking that happens before the pixels — understanding the problem, learning about users, organizing information, and figuring out what the experience should actually be.

I'm also increasingly interested in accessible and inclusive design. Good design shouldn't only work for the person we imagined sitting at the desk. It should work for people with different abilities, experiences, environments, and ways of interacting with technology.


Outside of design

I'm pretty much always making something.

I paint, work with ceramics, sew, crochet, experiment with different materials, and occasionally get very ambitious about a random creative project. I'm also usually listening to music, reading, exploring Austin, or taking my dog for a walk.

A lot of my inspiration actually comes from things that have nothing to do with UX — a weird piece of furniture, a good package at the grocery store, a painting, a restaurant interior, a textile, or the way someone has organized a space.

I think being curious about those things makes me a better designer.

Explore more in my playground page